The 2023 Subaru Love Promise Customer and Community Commitment Award

The 2023 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2023 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Garcia Subaru North dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Animal Humane New Mexico

Futures for Children

Make-A-Wish New Mexico

Leukemia and Lymphoma Society

Did Garcia Subaru North go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Garcia Subaru North

Subaru and Garcia Subaru North believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Subaru Spreads Holiday Cheer and Hope! - Alex R

Garcia Subaru North transformed into Santa’s workshop this December at the annual Holly Jolly Holiday Party. The showroom was filled with laughter, singing, and holiday cheer from Make-A-Wish New Mexico wish families. Wish Children had the special opportunity to see their favorite characters, including Disney princesses and superheroes, while eating delicious holiday sweets and treats. To the joy of the wish children, even Santa Claus made a special visit! Santa read “A Night Before Christmas” before inviting all children to pick out their favorite holiday toy. But little did anyone know that Santa had one special life-changing gift waiting outside. Earlier this year, Veronica wished to have her very own go-kart. Go-karting became a favorite pastime for Veronica when she traveled for medical treatments. Between hospital stays and doctor visits, Veronica would visit a nearby go-kart track to bring some much-needed joy to her days. She knew that having her own go-kart would provide this same joy year-round! To Veronica’s surprise, Santa called her by name and asked her to follow him outside, where the perfect gift was waiting for her- her very own go-kart! Veronica squealed with excitement and jumped into her go-kart with Santa Claus! Because of the generosity and support of Garcia Subaru North, Veronica’s wish came true!

Make-A-Wish New Mexic

Doggie Dash 2022 - Lucas S

Thank you to all that attended the 40th Annual Doggie Dash and Dawdle. Our Subaru Loves Pets initiative is always very popular with our clients, staff, and community. This year was no different. Garcia Subaru had the honor of sponsoring the event as The Leader of The Pack with Animal Humane New Mexico. The turnout was amazing with over 1200 animal enthusiasts present along with 300 staff and volunteers. This adoption and fundraising event was able to raise over $95,000 along with finding every dog at the event a forever home. Frankie was a crowd favorite with his loving nature and striking blue eyes. He ran a 5k and our fury friend found an even more important finish line being his new family’s home. Special thanks to Animal Humane, all volunteers and everyone who showed up to make it a very special event.

Animal Human New Mexico

Shelby shines thanks to Subaru - Abby N

Subaru Loves Pets and Garcia Subaru’s continued passion for pets and generous donations to Animal Humane New Mexico save the lives of countless pets in need, pets like Shelby. Shelby’s story with Animal Humane began July 30th when our Admissions Request hotline got a call from a concerned pet owner. The woman on the phone stated that she was going to have to surrender her 10-year-old American Pitbull named Shelby. She explained that her home had been tragically burned down in a house fire and she had lost everything. Between staying in hotels or with her brother, her housing circumstances were not consistent or secure enough for Shelby. Instead of taking Shelby as a surrender, we offered our Safety Net program, which could provide Shelby and her human with boarding for an extended period. This was done in order to give Shelby’s human some extra time to find housing and eventually reunite her with Shelby. Due to the severity of the housing crisis in New Mexico, even after seven weeks of searching, Shelby’s human was unable to find affordable housing. Shelby would have to come into our shelter where we would try to find her a new home. American Pit Bulls are common faces seen in shelters and therefore are often not the most sought-after pet. With her breed in mind plus Shelby’s older age, we were bracing ourselves for a difficult road ahead with finding her a home. All hope was not lost for Shelby, thanks to Garcia Subaru North! Subaru helped us host an adoption special during the month of October by graciously donating $100 per pet adopted from Animal Humane. Because of this, we were able to waive Shelby’s adoption fee in the hopes of helping her find her home. On October 4th, our hopes for Shelby came true. Shelby was adopted and is now enjoying the comfort of a warm bed, endless snuggles, and the love of her new humans. Along with Shelby, over 250 other pets were also able to start their new journey with their adoptive families in the month of October.

Animal Humane New Mexico
Shelby shines thanks to Subaru

Spook-Tacular Trunk-or-Treat! - Alex R

Thanks to Garcia Subaru North, over 50 little ghouls and goblins celebrated Halloween with the local nonprofit, Make-A-Wish New Mexico. This year’s annual Spook-Tacular Trunk-or-Treat was a lively street party! Twenty cars, including new Subaru vehicles, were transformed into festive scenes like Winnie-the-Pooh’s 100-acre woods, mad scientist labs, monsters, and even Hogwarts! Community volunteers and students distributed over 5,000 pieces of candy to children dressed in their dazzling and creative Halloween costumes! There were also special appearances from character favorites like superheroes, Star Wars, and even ghostbusters! DJ D-Torr, a passionate wish brother, filled the evening sky with energetic Halloween music, which created the perfect atmosphere for impromptu dance parties and laughs.

Make-A-Wish New Mexico

Asher's Wish To Cruise to California! - Alex R

Garcia Subaru North makes life-changing wishes come true for children in New Mexico. Thanks to Garcia Subaru North, Make-A-Wish New Mexico is able to grant wishes like Asher's wish to cruise to California. Asher lights up every room he walks into with his bubbly and outgoing personality. You would never know that behind this beaming smile is a child with a painful and life-altering respiratory disorder. He curiously explored the Make-A-Wish office and smiled at all the toys and presents, "Are these for me?" he asked his mom. "Yes, Asher, these are all for you!" He excitedly opened all his gifts to help prepare him for his wish! Asher wished to go on a road trip to California. Asher loves many things, but his love for animals and water made visiting California a true wish come true. Asher and his family leisurely drove from New Mexico to the Golden State. As an energetic 3-year-old, they enjoyed pit stops along the way, including a trampoline park for Asher and his two siblings to release their energy! After arriving in California, Asher marveled at the San Diego Zoo animals and danced alongside jellyfish at the aquarium. When his family wasn't visiting local sites and restaurants, they were enjoying time at the beach. Asher's family stayed at an Airbnb that was surrounded by the beach! He swam, built sandcastles, and played with his family. Asher had a wonderful time and enjoyed every minute! Asher's trip to California provided him joy and hope during his medical journey.

Make-A-Wish New Mexico
Asher's Wish To Cruise to California!

Clearly the Best - William W

We love Garcia Subaru of ABQ for the exceptional service they recently provided to us in connection with the replacement of our Outback's cracked windshield. From start to finish of the process every member of the service team we spoke with and the Sales Manager as well was welcoming, respectful, and happy to help. Based on our conversations with the Service Manager we were referred to the National Customer Advocacy Dept. to file a case. In a few days Garcia's Service Manager personally contacted us with the disposition of our case in which we were given a generous allowance toward the replacement of the windshield and an appointment was set for the following morning. The Service Manager provided us with a loaner vehicle while our Outback was being repaired and the work was completed at the time promised. Our experience exceeded our expectations and we thank the team at Garcia Subaru for the love they showed us.

Clearly the Best

Helping our Community Stay Warm - Raymond M

As we head into the season of giving and the nights get colder, we wanted to do our part to provide warmth and solace for those who need our help this winter. Garcia Subaru reached out to local shelters and provided blankets and socks for our Homeless population. We also worked with a grassroots organization called Under I-40 Relief. This is lead by an 83 year old gentleman name Scooter. Scooter was Head Chef for 50 years in one of Albuquerque's top Luxury hotel. He certainly knows the value of a warm, dry bed and a hot meal. He distributes blankets and food to people living under the interstate overpasses. Scooter says that this work is what inspires him to wake up every morning. This has been his mission for the last 6 years. Scooter says the blankets and encouragement provided to him by Garcia Subaru gives him hope that others care for these often forgotten people.

Helping our Community Stay Warm

Subaru hosts Spook-tacular Trunk-or-Treat! - Alex R

Thanks to Subaru Garcia North, hundreds of little trick-or-treaters were able to safely celebrate Halloween at the Make-A-Wish New Mexico’s Spooktacular Trunk-or-Treat. Dozens of creatively decorated trunks lined their parking lot for children to visit and get their favorite Halloween candy. Trick-or-treaters were delighted to meet Disney Villains, superheroes, and even their favorite Star Wars characters. This event kicked off the Subaru Share the Love campaign, which raises money to grant life-changing wishes. Subaru Garcia North has raised over $83,000 for Make-A-Wish New Mexico, which is crucial to providing hope and joy for children with critical illnesses. Because of Subaru Garcia North, eight children have received the gift of hope and joy that only a wish can bring! We are so fortunate to have a passionate community sponsor like Garcia Subaru North who take an active interest in the lives our wish kids. They are truly impacting our community.

Make-A-Wish New Mexico

Garcia Subaru Saves Smalls - Erica W

Subaru Loves Pets and Garcia Subaru’s generous donations to Animal Humane New Mexico are saving the lives of countless pets in need, pets like Smalls. Smalls was originally found wandering the streets of Albuquerque, New Mexico. The 1-year-old pup was taken in by a generous family who tried desperately to locate his owner. When they were unable to find the sweet pup’s family they surrendered him to Animal Humane. Because of the support of our friends at Subaru, the American Pit Bull mix received him a second chance at finding a forever family. While in our care, Smalls was treated for severe allergies, which caused him to have dry itchy skin, and he was also neutered at our Clinic. He spent time working on his manners with our dedicated staff. Manners that would be vital to success in his new forever home. After 12 weeks at Animal Humane, Smalls’ long wait was over. A young woman looking for a sweet and goofy canine companion fell head over heels for Smalls and he took the next steps in his journey. Along with Smalls, over 250 other pets also started on a new and exciting journey with their adoptive families in the month of October.

Animal Humane New Mexico
Garcia Subaru Saves Smalls

Inspiring a Girl Scout - Kate M

Girl Scouts affords girls the opportunity to grow, learn, and even fail, in a safe space. Girl Scouts give guidance and tools to learn to lead and part of that programming is cookie season. I mean, legit, who doesn't love Girl Scout cookies? My daughter has always set a goal and met it when it comes to sales. Cookie season is in the midst of Irish dance season and she loves both, but it does take a lot of commitment to do both. In a normal year, she will work 20 hours a weekend at booths and go door-to-door selling 7 days a week for hours after school and extra-curricular activities. She is tireless and spirited and hopeful and exhausted by the end of Cookie Season, but she also feels success at meeting her goal. Until Spring of 2020. Due to Covid-19 and the nature of our troop, (many healthcare workers and multi-generational family homes) we opted for online sales only, For a kid who makes the majority of her sales face-to-face, this was devastating. She immediately dropped her goal from the thousands to a few hundred, but she had her heart absolutely set on earning a t-shirt, still a few hundred of boxes of cookies sold to earn it. Initially, it didn't seem such a massive goal, but shipping was expensive and as the weeks went on and she hung fliers and handed out business cards and made commercials, she realized she may miss her goal. We just didn't know enough people online for her to sell to. She has earned this tee every year since kindergarten and it suddenly meant the world to her. I don't think it was just a t-shirt at that point. It represented for my then-4th grader everything she had lost and everything her friends had lost. Everything our world gave up as we trying to stem the tide of infections and with every closed door, lost school opportunitiy and virtual option-only, she doubled down on her efforts to earn that t-shirt reward. She started writing letters. She would watch billboards and ask me to look up the CEOs and Sales Managers of various companies. She especially noticed women in positions of power and authority, and wrote letters to them. Very few responses came from these letters, but every time she got one, she felt a renewed enthusiasm for her project; she had found a new way to connect with her community. With just a couple weeks left to meet her goal, she finally realized it wouldn't happen. She accepted that she would fail that goal, but she still wrote letters, but she can accept failure, but she isn't a quitter. And one of those letters was to Aubrey Padilla at Garcia Subaru. Aubrey saw my girl's spark. She understood what it was for a 10 year old to plan and execute this strategy and she responded like the Boss she is. She not only planned to buy the remaining boxes of cookies from my daughter, but she personally came to our home to tell that to my awestruck daughter. Here, on our humble front porch, was a powerful, intelligent, capable, beautiful, successful Girl Boss who saw Eulalie's desire to succeed and she was going to help my girl get there. After a brief conversation and explanation, Aubrey left and Eulalie watched her car drive off in silence. Finally, she turned to me and said, "She heard me, Mom. She read my letter and she listened." She listened. That's magic to kids who have very little control over what happens in their world, but what little my kid had, Aubrey magnified. My daughter could not wait to wear her t-shirt this year. She gently folded it into her camp bag and tugged it on for hikes. Every time it came out, she said, "Mom. Remember when Subaru made sure I met my goal? People care, you just have to ask for help sometimes." As for me, I'm proud to drive a Subaru.

Inspiring a Girl Scout