The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Garcia Subaru North dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Animal Humane New Mexico
Futures for Children
Make-A-Wish New Mexico
Leukemia and Lymphoma Society
Love Promise Stories from Garcia Subaru North
Subaru and Garcia Subaru North believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Garcia Subaru North Teams Up to Support Local Community - Shellee B
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Albuquerque, this is a harsh reality. Helping others strengthens communities, which is why Garcia Subaru North is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Garcia Subaru North have helped nearly 900,000 children and adults in urgent need. On 01/20/2025, Garcia Subaru North donated 120 shoes/socks to Storehouse West Inc. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Garcia Subaru Hosts a Heartfelt Adoption Event with Animal Humane New Mexico - Steven A
At Garcia Subaru we don’t just sell cars. We care deeply about our community and especially about the pets that make it whole. That passion came to life during a very special adoption event we hosted right here at our dealership in partnership with Animal Humane New Mexico. This event was more than just a day to meet dogs. It was a celebration of everything we believe in—kindness, connection, and the power of second chances. Our lot filled with families, friends, and animal lovers from all around, many bringing their own dogs to join in the fun. The energy was incredible. Children played with adoptable dogs. Longtime pet owners shared stories with one another. Some guests came just to show support. Others left with a new best friend. One of the most meaningful moments of the day was when we had the privilege of presenting a check for 40250 dollars to Animal Humane New Mexico. This gift helps further their mission to care for and find loving homes for pets across the state. Lucas Shirley, our General Sales Manager and a proud board member of Animal Humane New Mexico, was instrumental in bringing this event to life. With his leadership and deep dedication to animals, this became one of the most touching and successful events we have ever hosted. The love in the air was real. It reminded all of us at Garcia Subaru why we do what we do. Every tail wag, every smile, every adoption was a sign that something truly good was happening. We are proud to be part of a community that cares this much. And we are grateful to have played a role in helping connect people with the pets who will change their lives forever. We cannot wait to do it again.
Garcia Subaru Grows Community Roots During Subaru Loves the Earth Campaign - STEVEN A
At Garcia Subaru, caring for our planet is a core part of who we are—and during this year’s Subaru Loves the Earth campaign, we had the incredible opportunity to turn that care into action. In celebration of Arbor Day, we proudly handed out trees to our loyal customers who had purchased or serviced their vehicles with us. It was our way of saying thank you—and giving back to the Earth at the same time. The response was heartwarming. Customers were excited to take home something living and lasting, many sharing stories of where they planned to plant their trees—some in backyards, others in community gardens or alongside their homes where their children could watch them grow over the years. It was a beautiful reminder of how small gestures can take root and grow into something meaningful. But the impact didn’t stop there. After the initial giveaway, we still had a number of trees left over. Rather than let them go to waste, our team reached out to our local Parks and Recreation department to see if they could use them. Without hesitation, they jumped at the opportunity. Not only did they pick up the remaining trees, but they also distributed them during one of their springtime community giveaway events, allowing even more local families to plant a tree and make a positive impact on their neighborhoods. Thanks to this collaboration, the reach of our Subaru Loves the Earth campaign expanded far beyond our dealership—touching even more lives and green spaces throughout our community. It was a true full-circle moment: from our customers’ backyards to public parks across the city, trees from Garcia Subaru found homes where they’ll thrive for years to come. At Garcia Subaru, we’re proud to be part of a brand that doesn’t just care about getting you where you’re going—but also about the world we share along the way. Because loving the Earth means doing our part to keep it growing strong.
Garcia Subaru and Operation Warm: Keeping Little Feet Warm This Winter - STEVEN A
At Garcia Subaru, we believe that love means more than a word—it means action. That’s why we were honored to partner with Operation Warm this year and donate brand-new shoes to Storehouse West, a local nonprofit dedicated to helping families in need. The event took place in January, just after the holiday season—a time when many families are still struggling to meet basic needs. Through our partnership with Operation Warm, we delivered dozens of brand-new shoes to Storehouse West’s children’s program. These weren’t just shoes—they were confidence, comfort, and care wrapped into a gift that brought joy to so many young hearts. Our team had the privilege of touring the Storehouse West facility and witnessing firsthand the incredible work being done every day. The dedicated staff showed us how every item donated makes its way into the hands of families who need them most. We were inspired by their mission and proud to contribute in a meaningful way. Thanks to the timing of our donation, Storehouse West was able to present the shoes as a late Christmas gift, doubling the joy and impact for the children who received them. For many, these were the only new shoes they had gotten all year—making the moment even more special. One volunteer shared, “You have no idea how big of a difference this makes. It’s more than shoes—it’s a reminder that someone cares.” At Garcia Subaru, we are grateful for the opportunity to support our neighbors and lift up our community. Through Subaru’s Love Promise and our partnership with Operation Warm, we were able to help children start the new year with a little more warmth, comfort, and hope. We look forward to continuing this work in the years to come—because every child deserves to feel cared for, and every act of love leaves a lasting footprint.
Garcia Subaru Shares the Love with Local Students - Lucas S
At Garcia Subaru, our commitment to supporting our community is at the heart of everything we do, and this year’s Subaru Love Promise event was no exception. Partnering with a local elementary school, we came together to ensure students had the supplies they needed to start the school year with confidence and excitement. The day of the event was filled with joy and anticipation as our team set up tables overflowing with school supplies—crayons, markers, paper, notebooks, backpacks, and more. We worked tirelessly to gather these items in the weeks leading up to the event, knowing the impact they would have on the lives of these children. As families arrived, the students’ faces lit up with excitement. Some eagerly picked out their favorite colors of markers, while others hugged their new backpacks tightly as if they’d been handed a treasure. Teachers and parents expressed heartfelt gratitude, sharing how these supplies would alleviate the financial burden and allow students to focus on learning and creativity. One parent told us, “You don’t know how much this means to our family. With everything else we have to think about, school supplies can feel overwhelming. This event makes such a difference.” The highlight of the day was seeing the pride and confidence in the children as they left, knowing they were prepared to tackle the school year ahead. For us, it was a reminder of why we do what we do. Subaru’s Love Promise isn’t just about cars—it’s about being a force for good in our community. We are grateful for the opportunity to give back and humbled by the response from the families we met. Events like this remind us that when we work together, we can make a real difference in the lives of others. At Garcia Subaru, we don’t just sell cars—we create moments of hope, joy, and love.
Dreams Come True at Dash - Steven A
Garcia Subaru Brings the Fun to Doggie Dash & Dawdle. At Garcia Subaru, we believe in more than selling cars—we believe in supporting our community and the causes that matter most. That’s why we are proud to serve as the flagship sponsor of Doggie Dash & Dawdle, the largest annual event hosted by Animal Humane New Mexico. This one-of-a-kind 5K run and fun-filled festival brings together dogs, their humans, and animal lovers from across the state for a day of joy, wagging tails, and community spirit. Our partnership with Doggie Dash & Dawdle is a labor of love, spearheaded by our own General Sales Manager, Lucas Shirley, who serves on the Board of Directors for Animal Humane New Mexico. Lucas’s passion for animals drives our commitment to making this event a huge success year after year. This year, we set up an inviting Subaru tent where attendees could browse our latest models while their furry friends enjoyed free pet care kits, complete with toys, treats, and essentials. Of course, no Subaru event is complete without the famous “Subaru Chewbaru,” our signature dog-friendly giveaway that’s always a hit. As the race kicked off, the energy was palpable, with hundreds of participants running and walking alongside their canine companions. Watching families, individuals, and four-legged friends come together to support animal welfare was inspiring. The festival portion of the event was equally memorable. Food trucks served up delicious eats, local vendors showcased their wares, and adoption booths buzzed with activity as dogs found their forever homes. Seeing these connections form reminded us of the real impact we’re making by supporting Animal Humane New Mexico. Doggie Dash & Dawdle is more than just a race or a festival—it’s a celebration of the bond between people and their pets. We are honored to be part of this incredible event and grateful for the opportunity to give back to a cause so close to our hearts. At Garcia Subaru, we don’t just love pets—we’re committed to making the world a better place for them, one tail wag at a time. Thank you to everyone who joined us this year, and we can’t wait to see you at next year’s Doggie Dash & Dawdle!
Christmas Wishes Come True At Garcia Subaru - Loren T
Garcia Subaru North and Make-A-Wish New Mexico joined forces once again to help make local children's Christmas wishes come true. A lot of love was shared at the Holly Jolly Christmas Party this year. Subaru's elves helped the community leaders of Make-A-Wish to decorate the showroom with a Christmas tree, a fireplace, and of course a throne for the one and only Mr. Clause. The festivities included cookies, cupcakes, hot chocolate and lots of Christmas spirit. Families were greeted by the staff in their favorite holiday pj's along with their favorite Star Wars characters. Over a thousand toys were donated and on site for the kids to choose from. This year showed the largest turn out in the history of the event and through the support of the Garcia Subaru Team, Make-A-Wish New Mexico, and local support, there was a toy to cross off every kids Christmas list. Make-A-Wish New Mexico and Garcia Subaru never fail to keep the Christmas spirit alive while creating priceless memories for everyone present.
A Spooktacular Event - Lucas S
2024 marks the 5-year anniversary of Garcia Subaru's and Make a Wish New Mexico's annual Trunk-Or-Treat Event. The campus was full of cars with over 50 volunteers with decorated cars present. Hundreds of children attended the event and collected all the candy they could carry along with lifelong memories with their favorite characters. All of the Inside Out characters we present along with Ken, Barbie, The Ghostbusters, and everyone's favorite Star Wars characters.
Simba's Forever Home - Kourtney J
Subaru truly loves pets! This summer, Garcia Subaru North showed their love by supporting Animal Humane New Mexico’s Feline Fiesta for a celebration of all things cat. Because of Subaru’s help, Animal Humane can continue to provide lifesaving medical and behavioral support to pets in need. Pets like Simba! Simba, a stunning tabby, was surrendered to Animal Humane after his previous owners moved away. As we began to interact with him, our team quickly realized Simba would benefit most from a calm, tailored approach. Losing his home combined with entering the shelter had left Simba with a lot of anxiety and fear. Simba was enrolled in our Behavior Modification Program to lower his anxiety and increase his confidence with new humans. To make him more comfortable, Simba was moved into one of the rooms in our Cat House. This large and quiet room gave Simba the space and solitude he needed to not only recover from surgery but also continue working with our Behavior Team. Through the diligent care of our volunteers and staff, Simba slowly started to settle into his new environment. Still cautious, he began to greet visitors and was more open to playing and being pet by people. Losing his home combined with entering the shelter had left Simba with a lot of anxiety and fear. After five months in our care, Simba found his perfect fit and was adopted!
Garcia Subaru Sponsors a Rising Star - Mary R
At Garcia Subaru, we are lucky to be a part of dealer group whose values of course align with Subaru's and also have the utmost respect and appreciation for the fine arts and cultivating the growth of our youth. When Garcia Subaru was approached by Mila, a local 8-year old competitive dancer regarding a sponsorship, the team knew they needed to step up to support. The dance competition focused on empowering and inspiring young dancers, showcasing some of the best dancers and studios from across the country. Mila is confident knowing she has the support of not only her team, but the support of the Garcia Subaru team as well!
